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If you?ve seen the film: The Social Network, the true story about the founder of Facebook, you should have a good understanding of the social media revolution that changed the world. Facebook continues to evolve and press the social media revolution by introducing changes, updates and applications to their product. With the recent IPO from Facebook and changes to their program we were recently treated to the new ?Timeline? for Facebook pages.
While some late adopters have complained that they want their ?old pages? back, millions of people around the world accept, adopt and use each new application or change that social media has to offer. This is vital information for marketers and business brands who fully utilize Facebook as a means of communicating with their target market and potential customers.
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Join The Social Media Revolution To Enhance Corporate Reputation Online
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Sadly, many companies still vacillate between using social media marketing and more traditional methods of placing advertisements and marketing products. Perhaps one misconception contributes to this uncertainty; in that giving the consumers power to tinker with their message will create unwarranted noise. Take Facebook, for instance. The new Facebook timeline is important for business because while it may look nice and may seem purely cosmetic, it serves a very important purpose in establishing Facebook as a search engine. The more people post about your service, product or brand name the more easily it will show up in search. Switch your thinking from assuming that Facebook is just a social network to thinking about Facebook as a search friendly social service that can increase your corporate reputation online.
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Companies can also thank social networks like Facebook for opening the floodgates of interactive social media service promotions. What this means is that by acknowledging the need of the audience to have a say on how to receive a message, companies are better able to present what they are about without alienating their target market. There?s nothing more frustrating than the feeling that you have been played by somebody else. In theory, that feeling is lessened by encouraging audience participation. How can they hate the end result when they themselves participated in the process of its creation? It?s an interesting paradigm shift in the minds of your market.
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With so much software and various applications available, the internet is inherently cheaper than utilizing traditional media to get your message across. It additionally permits you to get instant feedback if you are trying to test a new product or service. New applications and technology dismiss the notion that social media service is a niche market. In fact, the reverse can also be equally true. Except for TV, other traditional media will eventually become obsolete if they haven?t become so already. Internet marketing through a social media is effective with a large audience and yet the power of the social media revolution is that it is infinitely niche focused and able to make a massive impact on improving and increasing your corporate reputation online.
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