Plantes? recommendations for looking at business model innovation opportunities include answering the question of ?What business are we in?? from the perspective of current and prospective customers, solving a higher-level problem, creating a new product or service category, keep answering the question (to guard against creeping complacency) and to be comfortable with not having an answer (develop a mindset of constant probing instead of taking a ?check it and forget it? attitude).
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Source: http://www.innovationmanagement.se/2012/11/12/five-tips-to-save-your-business-model/
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