Gannett Buys Mobile Consumer Rewards And Loyalty Platform, Key Ring

Gannett is on a shopping spree. After the media company snapped up advertising company BLiNQ for $92 million a few weeks ago, Gannett is announcing the acquisition of Mobestream Media, maker of the Key Ring consumer rewards mobile platform, Key Ring. Terms of the acquisition were not disclosed. Key Ring is a mobile app that allows consumers to consolidate all of their loyalty and rewards cards and coupons into one spot. Via the app, consumers can access their digital coupons, digitize their loyalty cards, join new loyalty programs, manage their accounts online and share their cards and offers through their social networks and email. Users also receive location-based mobile coupons and other promotional offers.

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